Job title: Integrated Media & Social Planner Job type: Contract Contract Length: 4 months (possibility of extension) Rate: $45 - $55 Role Location: US, Remote
The company: Our client is a full-service, deeply digital advertising agency based in the North Mid-West, established over 30 years ago. It specializes in creating transformative branding and marketing solutions, including application development and marketing services, with a belief that courage and kindness have a place in business. They focus on driving uncommon success for clients in a collaborative environment.
Role and Responsibilities:
Design, negotiate, and execute media plans grounded in a deep understanding of clients' businesses, marketing objectives, prime prospect consumers, and the most effective media vehicles
Perform market research to uncover media opportunities best suited to help clients accomplish their business objectives
Manage day-to-day execution of client media plans, including RFP development and administration, media recommendations, negotiating and buying, budget review and reconciliation, and reporting
Pull data and gather insights across media platforms, including programmatic and paid social, to inform planning
Assist in constructing media plans grounded in a deep understanding of each client's business, objectives, and prime prospect consumers
Work closely with the VP of Media & Activation, Client Leadership, and Creative leadership to align media recommendations with creative campaigns and account plans
Manage day-to-day work within platforms such as programmatic media, paid social, and other digital channels
Job Requirements:
Experience in media planning/buying, ideally within an agency environment
Proficiency with Campaign Manager 360, MRI/Simmons, and other buying software
Familiarity with Google Ads/Google Marketing Platform products
Experience with paid social management platforms
Strong analytical skills; comfortable pulling and interpreting data and insights to inform planning
Detail-oriented and organized, able to manage RFPs, budgets, and reporting simultaneously
Strong communication and collaboration skills; comfortable working cross-functionally with client and creative teams
Comfortable working independently in a remote, US-based contract capacity
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